Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good copy, at least until you can pay someone to do it for you. These basic tips can (and should) be used when writing your web copy, social media posts, newsletter, emails, or anything you’re using words to grab attention. Keep in mind that whatever you are writing you
On social media you need interaction. Without it, your content won’t get seen by your audience. But getting people to interact can be a challenge. But not anymore! Here are 50 conversation starters for your business. That’s about two months of work-week posts already done for you! 50 Fun Questions to Get to Know Your AudienceIn order to mix these up and add a little excitement, we’ve also solicited answers through emojis and GIFs. You can alter the structure of these questions in a way that fits your
Your email content can be the best ever but if people don’t open your emails, the emails might as well be blank. Two things make recipients click: who it’s from and how appealing the subject line is. In that order. That’s one reason I advise businesses to send their emails from a person (or at least an email that resembles one), not “no-reply@biz. But how do you make your subject lines more irresistible? How do you inspire clicks and drive them to open your emails? Try these types of emails. 6
Did you miss the last virtual Business Over Breakfast featuring Greenbush Professional Services? Find out all about why they call themselves the "Environment Talkers" in this recording of their presentation from the April 20 meeting! View the recording HERE.
At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention. Being told you need to engage your audience is not new, but the pandemic has created a bunch of new reasons why it’s incredibly important, especially with employees. If you don’t have the time, you need to make it or hire someone who does. Engagement Is Important Because… Your Employees Are Hanging on
By Gary W. Hanson, President of American Safety and Health Management Consultants, Inc. Anything we do in safety will prove ineffective, unless we are able to positively influence everyday employee behavior. You can comply with all of the OSHA standards and still not have the best safety program possible. Yet, compliance issues are often times stressed over behavioral change. The reason is simple, it is easier. One of the hardest things in the world to do is change employee behavior. When I conduct
PREBLE COUNTY -- Businesses join the local chamber of commerce for several reasons. Years ago, it may have been expected; just something you did when you opened a business and wanted to be in good standing in the community. But these days it’s more likely a business joins because there is a direct advantage to them personally. Maybe they wanted a ribbon cutting or needed discounted health or Workers Compensation insurance or wanted a marketing opportunity that membership allowed them. Yes, there are
The world is full of gurus who will tell you to set some goals, drive action, make it happen. And that’s good advice. But just because you can, doesn’t always mean you should. Launching a new product or service is not something you want to do because you had a wild idea one morning over coffee or in the shower. There’s a lot more that goes into the launching of that product or service. But research and development can be pricey. What if you have a business idea you want to run with but don’t
The Board of Directors of Preble Arts (also known as Preble County Art Association) has named Claudia Edwards as its new executive director effective immediately. Edwards comes to Preble Arts from the position of Director of Operations and Events at Amigos, the Richmond (IN) Latino Center. She brings artistic talents in painting, photography, and interior design to Preble Arts as well as extensive experience as an event organizer and fundraiser. Edwards managed the Richmond International Food Fest and
According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but they may stop shopping in-person. Online shopping needn’t be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way
Recognizing Preble County's Young Professionals
Congratulations, April 2021 Young Professional of the Month, Chelsea Sorrell!
Congratulations, March 2021 Young Professional of the Month, Lisa White!
Congratulations, February 2021 Young Professional of the Month, Greg Eley!
Congratulations, January 2021 Young Professional of the Month Landen O'Banion! (Pictured: Preble Connect Steering Committee members Kate Duskey, Todd Appledown, O'Banion, Alexa Little)