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Tuesday, February 23, 2021Marketing mistakes to avoid during recovery
News stations are finally embracing the word that COVID numbers are going down and vaccine administrations are going up. That’s allowing people to see the light at the end of the pandemic tunnel. If you have weathered the storm so far, you know your business is not completely in the clear. There are always unexpected challenges like freak snowstorms and mass electrical outages that are keeping us all on our business toes, regardless of where you sell or operate from. Nothing will tell you faster how
Tuesday, February 09, 20216 better ways than surveys to fin out what your customers think
A few years ago, a trend hit—customizing your offerings to what your customers wanted. It involved surveying every part of their experience and shaping your business based on results. Customer-designed offerings kept a lot of businesses alive during COVID. The idea is a great one, give them what they want, make them feel important, and they’ll return. This premise was so widely adopted that we all became professional survey takers. Now every moment you spend with a business (online or in-person) is
Friday, January 29, 2021Think you have a great product or service idea? Here's how to find out
The world is full of gurus who will tell you to set some goals, drive action, make it happen. And that’s good advice. But just because you can, doesn’t always mean you should. Launching a new product or service is not something you want to do because you had a wild idea one morning over coffee or in the shower. There’s a lot more that goes into the launching of that product or service. But research and development can be pricey. What if you have a business idea you want to run with but don’t
Monday, January 18, 20214 Ways to Structure Your Day for Success
Productivity is always a big push at the beginning of the year. Everyone wants to do more with less, less money, less time, and fewer resources. This article will show you four ways to structure your day for greater success in achieving your goals. The one that best works for you is a personal decision but trying several of these can give you some good insights into how you (and your employees) work best. Time Segmenting The first way to think about your day is the organization framework. Most
Tuesday, January 12, 20213 Easy Ways to Spice Up Your Newsletter This Year
Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time. The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone. It creates a privileged communication when you do it correctly. But when done poorly, it can feel like a boring monologue of self-promotion. If you don’t have a newsletter, it’s time to start building a list of emails and creating a newsletter. Whether you’ve
Friday, January 08, 2021Preble Arts names new executive director
The Board of Directors of Preble Arts (also known as Preble County Art Association) has named Claudia Edwards as its new executive director effective immediately. Edwards comes to Preble Arts from the position of Director of Operations and Events at Amigos, the Richmond (IN) Latino Center. She brings artistic talents in painting, photography, and interior design to Preble Arts as well as extensive experience as an event organizer and fundraiser. Edwards managed the Richmond International Food Fest and
Tuesday, December 01, 202010 Pieces of Content That Can Help You Get More Online Sales
According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but they may stop shopping in-person. Online shopping needn’t be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way
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Recognizing Preble County's Young Professionals
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Congratulations, February 2021 Young Professional of the Month, Greg Eley!
Congratulations, January 2021 Young Professional of the Month Landen O'Banion! (Pictured: Preble Connect Steering Committee members Kate Duskey, Todd Appledown, O'Banion, Alexa Little)